Privacy Policy

Last updated: 18 June 2025

Table of Contents


1. Interpretation and Definitions

Capitalized terms have specific meanings as outlined below.

  • Company: Sim IT Ltd, 94D Plas Edwards
  • Website: Four Degrees West Beach House (4degreeswest.co.uk)
  • Service: The Website and associated features.
  • You: The user of the Service.
  • Personal Data: Any information that identifies or can be used to identify an individual.
  • Usage Data: Data collected automatically (e.g. IP address, browser type).
  • Cookies: Small data files stored on your device.
  • Service Providers: Third parties that assist with service delivery.

2. Collecting and Using Your Personal Data

We collect the following types of data:

  • Email address
  • First and last name
  • Phone number
  • Billing and delivery address
  • Usage Data (e.g. IP address, pages visited, session time)
  • Mobile device and browser information

3. Cookies and Tracking Technologies

We use cookies and similar technologies for analytics and functionality. You can manage preferences via your browser or through our cookie consent banner.

  • Essential Cookies: Enable site functionality
  • Functionality Cookies: Remember preferences
  • Performance Cookies: Track site usage (e.g. via Google Analytics)

For details, please review our Cookie Policy.


We rely on the following legal bases for processing your data:

  • Consent: When you give permission (e.g. marketing emails)
  • Contract: To fulfill a booking or service request
  • Legal Obligation: For compliance with legal responsibilities
  • Legitimate Interests: For business operations unless overridden by your rights

5. Use of Your Personal Data

  • To provide and manage the Service
  • To fulfill purchases or bookings
  • To send updates, offers, or service communications
  • To improve website performance and security
  • To respond to inquiries and support requests

6. Sharing Your Personal Data

We may share data with:

  • Service Providers (e.g. hosting, payment processors)
  • Affiliates and business partners (for service delivery or marketing)
  • Authorities when required by law
  • Other users if you post publicly
  • Third parties with your consent

7. Data Retention

We retain Personal Data only as long as necessary for legal, contractual, and service-related purposes. Usage Data is kept for a shorter duration unless required for security or legal reasons.


8. International Transfers

Your data may be processed outside the UK. We ensure safeguards such as standard contractual clauses are in place when transferring data internationally.


9. Your Data Protection Rights

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion (under certain conditions)
  • Object to processing
  • Request restriction of processing
  • Request data portability

To exercise any of these rights, contact us using the details in the Contact section.


10. Requesting or Deleting Your Data

You can request to delete or access your data by contacting us. In some cases, we may need to retain certain data to comply with laws or contractual obligations.


11. Data Security

We use technical and organizational measures to secure your Personal Data. However, no method of transmission over the Internet is completely secure.


12. Children’s Privacy

We do not knowingly collect data from anyone under 13. If you believe a child has provided us with personal data, please contact us and we will delete it.


13. Third-Party Services

We use the following third-party services:

  • Google Analytics (site analytics)
  • Mailchimp (email marketing)
  • Stripe (payment processing)

Each provider’s use of your data is governed by their own privacy policies.


We are not responsible for the privacy practices of external websites linked from our Service. Please review their policies individually.


15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted here and, where appropriate, notified by email or banner notice.


16. Contact Us

If you have questions or requests regarding your data, you may contact us:

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